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This website had the following in the homepage, "Having been in business for more than three decades has taught us a lot about what you, the customer, wants." Our analyzers viewed that the web site stated " Given our working knowledge, we are always happy to take the extra steps to insure that not just the food is extraordinary." The Website also said " We will make any size pizza, at any thickness, and with any toppings, yes, ANY topping imaginable, if you just give us a days notice. GREATEST PIZZA IN KC! BEST NEW YORK PIZZA IN TOWN. CITY SEARCH, Kansas City." The website's header had New York as the most important search term. It is followed by Pizza, Kansas City, and Overland Park which isn't as highly ranked as New York. The next words they uses is Pasta. Sandwiches was included and will not be understood by search parsers.